JL agency is an independent lifestyle agency founded in The Netherlands, representing niche beauty and lifestyle brands.


JL agency is an independent lifestyle agency founded in The Netherlands, representing niche beauty and lifestyle brands.

Our brands

Check the brands behind our products

We’d love to tell you more about our brands. Please read more about Care By Me & Karmameju below.

Discover our


Karmameju is a Danish skin care, body care, sun care, hair care & loungewear brand based in Copenhagen. All products are created with biotechnology, plant oils, plant extracts, essential oils and clinically proven ingredients.

By merging innovative bioactive ingredients with sensuous skincare rituals, Karmameju aims to exceed expectations for what natural skincare can do for the skin, body and mind alike.

Fan Palm

Fan Palm is a Copenhagen lifestyle brand, a colorful universe with the most gorgeous hair brushes, beautiful soft beauty bags & plush silk sleeping eye masks, all in the beautiful colors of the season. 

Fan Palms aims to bring a sense of peaceful tropical vibes and adventures in to your everyday.

Strictly selective

Strictly selective is a niche brands distributor for luxury cosmetics in the EU, Northern-/Southern-/Eastern Europe. More than just a distributor, Strictly Selective acts as a partner for brands and retailers.

Choosing only the best retailers by city, with passion and dedication for the brands that are represented.

Adapt our

WOO is a line of waterproof clothing, bags and accessories with Mediterranean colors and Scandinavian design. To wear on any occasion, to enhance every individuality, with the aim of making people feel good with themselves in the way that suits them. All products are gender neutral and handmade in Italy.

At WOO the best of both worlds collides: Made in Italy meets Scandinavian design.


ATTSTONE is a small & unique Danish jewelry brand established by Line Nørgaard. The collection is small, but powerfull. Simple, but luxurious. With a wish to leave all surplus behind and instead offer fewer great styles, that are contemplated to the bone. ATTSTONE believes in slow fashion & the power of being seasonless.

Care by me

The CARE BY ME brand was founded in 2012 by Danish designer, Camilla Gullits.  It was her goal to produce a line of clothing and home goods that would be developed in a socially responsible manner at the same time as helping women in developing countries, with Nepal in focus. 

CARE BY ME wishes to provide unique and sustainable products to the world by combining the craftsmanship of handmade textiles in developing countries with Nordic design, excellent production methods, high quality and extraordinary materials.  By doing this CARE BY ME aims to make long lasting products that our customers will love – forever. 
Karmameju brand picture
about us


The products offered through our selection of brands include; skin care, body care, hair care, perfume, sun care, slow fashion and lifestyle items.

All brands represented by JLA are distributed through our network of beauty & lifestyle retailers, salons & boutique hotels.

We care for a personal approach and long-lasting relationships with our partners and brands.

Client feedback

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